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Founders, GET REAL!
RESILIENCE starts where the BULLSHIT ends
A hands-on 1:1 session or team workshop, exclusively for UPSTREAM attendees. Embrace the chaos, laugh through setbacks, and build the mental muscles your startup needs to thrive.
Book My Frustration Session
The Dark Side of Startup Culture
The Constant Performance
You're pitching, pleasing, performing. Adjusting your story for investors. Chasing deadlines, meetings, growth, validation. And somewhere in that chaos... you start to lose yourself.
Running on Fumes
It's not just the pressure of building a business. It's the silent weight of constantly needing to prove that you're worth investing in.
The Hidden Cost
You lose the joy. You disconnect from why you started. You stop building something with yourself and start building it at the cost of yourself.
A Different Approach to Founder Resilience

Personal Reset
Not another growth hack
Emotional Clarity
Understand your patterns under pressure
Grounded Leadership
Stay centered when chaos hits
This isn't about fixing your pitch deck. It's about fixing you. Walk away feeling lighter, clearer, and calmer because you are the foundation of everything you're building.
What You'll Walk Away With
Personal Insights
Understand your unique stress patterns and emotional triggers that impact your leadership and decision-making.
Resilience Tools
Practical techniques to build mental and emotional resilience that fits your founder lifestyle.
Renewed Energy
Clarity, calm and fresh perspective for the path ahead, without mistaking burnout for drive.
Sustainable Self-Care
A stronger sense of self-care that actually works with your founder life, not against it.
Who’s Behind This?
Hey, I’m Shirley-Ann Mathis - founder of FortifyMe, boxing therapist, and resilience coach for leaders and changemakers who carry too much, too often.
I’ve coached startup founders, high-performing teams, and even medtech CEOs in the middle of meltdown-mode. Not from a textbook, but from lived experience. As someone who’s built her way out of survival. I don’t just talk resilience. I embody it. And I teach you to do the same.
No bullshit. No sugarcoating. Just powerful sessions that bring your nervous system back online, your clarity back into focus, and your feet firmly back on the ground.
Welcome to your reset. Let’s get real.
Two Ways to Reset & Reclaim Your Power
The 1:1 Frustration Session
Duration: 90 minutes | Location: in person (Aalsmeer or Rotterdam)
For founders who want to drop the mask and reset fast.
One moment. Total honesty.
  • The Check-In: What's Really Going On?
  • The Session: Face It. Feel It. Flip It.
  • The Reset: From Insight to Action
The Team Workshop
Tailored format: At the office or offsite location
For startups ready to grow together, not just grind harder. We design it around your team's specific struggles, dynamics and growth stage.
  • Collective clarity & relief
  • Team-based resilience tools
  • More psychological safety
Why now? Don't wait until it's too late
Most founders wait until burnout
By then, you're not resetting you're repairing.
Limited availability
Just a few 1:1 spots available this month. Workshops are custom & selective.
Exclusive access
Only available now for Upstream attendees who scanned the QR code. After this, it's invitation only.
One decision now saves months of struggle
This session is not a luxury. It's a necessity for sustainable leadership.
Logistics, pricing & Your invitation
90min
Session Length
One powerful hit of clarity for the 1:1 Frustration Session
€199
Investment
Excludes VAT for the 1:1 session (team pricing upon request)
2
Options
Choose between personal reset or team workshop
You deserve to build something without losing yourself in the process. This is your moment to make the inside just as strong as what you're building outside.
Have a question and would you like to have a light sparring session online?

Send a mail to: info@holisticshir.nl